How a Strong Guest Network can be your Competitive Advantage

Competitive Advantage

Fast and free guest network represents a competitive advantage on a fundamental level. In this digital world, everyone is hooked up to online services, and guests need WiFi access every time, everywhere. However, there are many aspects to be considered while setting up a guest wi-fi network and HarborTech Mobility can help you set one step by step.

Factors to be considered while setting up a guest network

First off, Network security should be one of the most significant concerns for a business. If a guest were to accidentally download a malicious program or connect an already infected phone or laptop to the network. Many pieces of malware can spread themselves over a local network, and if an infected device is connected to your leading network, it can contaminate everything in its range and ruin all of your business data. That is why a guest WiFi is a win-win solution, where the guest is happy to have online access, and your network and data are secure.

Today, there are Wi-Fi-based hardwares that allows businesses to gather valuable information about their customers. For example, some tools allow Retail businesses to collect contact information from clients when they log into the store’s guest network. This allows them to engage with these clients in future marketing campaigns that generate repeat business. It is like a customer loyalty rewards program, which can be communicated via email or social media. Some businesses use WiFi to collect “footfall data” which is a measurement that includes the number of people entering a venue, the paths people take through said store, and the length of time in which they engaged with specific displays. This sort of data helps a brand learn more about their customers’ buying habits and helps optimize their business strategy.

Example of Guest Network

An excellent example of how the guest network also provides financial benefits is Starbucks. Starbucks has built a work like culture throughout its various locations. Thanks to their WiFi, customers now see the Starbucks brand as a place they can trust to get work done, thereby building a higher customer retention rate for Starbucks.

The opposite can be seen for businesses with poor guest networks- One of the hotels lost business because of their refusal to upgrade WiFi access points to set up a guest network. Their customer literally moved their conference to another hotel across the street as the WiFi was too slow and the hotel lost a big contract.

HarborTech Mobility can help you set up your guest WiFi and those features that help generate valuable information. Network, if set up correctly, can be a revenue driver instead of an operating expense. To get ahead of your competition and make sure your business has a strong guest network, contact us today!

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